Since we first invented TANITABS, our goal was to not only have an innovative line of oral care products, but to make them dentist-approved AND approved by the environment.
We knew that a reusable, refillable jar made from sustainable materials that was as beautiful as it was hermetic would be perfect for our product.
The subscription system would then be complemented by refillable pouches that would break down in a household or city compost collection. So far, so good.
Our team searched high and low to find a way to make TANITABS taste amazing in our refill pouches from the first tablet until the last. But while a biodegradable pouch was great for the planet, it wasn't always great at locking in our 100% natural flavour.
So with a great big TA-DA, we introduce new TANITABS pouches, with an added layer of protection that's still completely, absolutely compostable!
The corn starch pouch now has an extra secret sealant, plus a secondary lining barrier to maintain the integrity of our pure essential oils.
More magnificent flavour is locked in while moisture and oxygen are locked out. That means that toothpaste and mouthwash tablets are now as fresh as the day they were pressed.
It wasn’t easy, but it was worth it! With all the customer feedback and all of our research, we now have pouches that work together for you, for us, and for the Earth.